Our First Podcast: Morning Drive Marketing

Our First Podcast: Morning Drive Marketing

Before you head out on your morning commute to work, grab a cup of java and cue up our podcast: Morning Drive Marketing. Host Eric Bernstein will deliver actionable ideas that you can integrate into your sales and marketing strategies immediately, even the same day....
The Power of Influencer Marketing

The Power of Influencer Marketing

How it works, why it works, and where to find the right influencers Grassroots marketing focuses your efforts on a small group to launch a message that will appeal to many people and produce big results. One creative marketing tactic is called influencer marketing....
The Power of Lists

The Power of Lists

You’ve got a list. What should you do with it? Understanding demographics is crucial for entrepreneurs as they strive to connect with their buyer personas through the power of lists. Entrepreneurs try to find the buyer personas that will be most receptive to their...