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Promoting Health Events with Lists

There are so many specialties in the medical field that the opportunities for marketing medical are virtually endless. Whatever your practice focuses on, the most important part--for marketing purposes--is who you’re helping. Your audience for marketing matches the...

The Power of the List

You’ve got a list. What should you do with it? Understanding demographics is crucial for entrepreneurs as they strive to connect with their buyer personas. Entrepreneurs try to find the buyer personas that will be most receptive to their product offering. They attempt...

Knowing Your Product From Your Customer’s Point of View

Selling a product to a customer is about persuading the customer that your offering fulfills their needs. No matter how great the product may be, it is very difficult to persuade a potential customer that your offering fulfills their needs when you don’t clearly...

Our First Podcast: Morning Drive Marketing

Before you head out on your morning commute to work, grab a cup of java and cue up our podcast: Morning Drive Marketing. Host Eric Bernstein will deliver actionable ideas that you can integrate into your sales and marketing strategies immediately, even the same day....

Grow Your Medical Practice with List Marketing

Working in the healthcare field, I know how important it is to keep new patients coming so your practice will thrive. The old marketing wisdom is that anything that isn’t growing is dying--that still holds true. There are many ways to market your medical practice, and...

The Power of Influencer Marketing

How it works, why it works, and where to find the right influencers Grassroots marketing focuses your efforts on a small group to launch a message that will appeal to many people and produce big results. One creative marketing tactic is called influencer marketing....

The Power of Lists

You’ve got a list. What should you do with it? Understanding demographics is crucial for entrepreneurs as they strive to connect with their buyer personas through the power of lists. Entrepreneurs try to find the buyer personas that will be most receptive to their...

Understanding Your Customer’s Psychology

Sales techniques to start using now, based on customer's psychology Sales and psychology go hand in hand. Therefore, it is crucial to truly understand your customer’s psychology so you can pitch effectively and close sales. Audience-focused sales techniques are, in my...